I developed the full brand identity for Sisters Saloon, a bar and grill located in the heart of historic Sisters, Oregon. Housed in a century-old building, the establishment wanted a brand that paid homage to the town’s Western heritage while appealing to both locals and the steady stream of tourists that visit year-round.

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The final branding blends classic Western aesthetics with a clean, contemporary edge—reflecting the Saloon’s authentic roots while remaining approachable and modern. The logo serves as the centerpiece of the brand, designed to be bold, memorable, and highly versatile across signage, menus, packaging, and apparel.

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A standout success of this project is the merchandise. The logo’s strong visual presence has made it a top-seller on hats, shirts, and other gear. With the restaurant’s location in a major tourist destination, branded merch has become a significant and profitable revenue stream.