For this project, I collaborated with a local distillery, Distillery 36, to craft a compelling and cohesive brand identity that reflects both their rebellious spirit and local roots. My role encompassed the full branding process—from conceptual development to final execution.

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A highlight of the project was coming up with the name for their signature product: Brigham Rum. The name is a playful nod to Utah’s pioneer history and a cheeky reference to Brigham Young, capturing the distillery’s bold and irreverent tone while anchoring it in a sense of place. I developed a visual identity with a modern, clean design to appeal to both craft spirits enthusiasts and a younger, adventurous audience.