To commemorate a century of film and television production in Utah, we were tasked with designing a special centennial logo for the Utah Film Commission. The goal was to create a mark that honored the state’s rich cinematic history while remaining versatile enough for use across digital, print, and physical displays.

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The design approach centered on adaptability and storytelling. The logo was crafted as a bold yet flexible framework—able to house iconic imagery from famous cinematic landscapes and memorable scenes from the many productions filmed in Utah over the last 100 years. This allowed the logo to shift visually depending on context, making it both dynamic and meaningful.

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The centennial celebration spanned a full year and included a public exhibition at the Utah State Capitol, where the logo played a central role in anchoring the visual identity of the campaign.